I saw this blog post today where she highlights this humorous but serious article about obfuscation that appeared in The Journal of Political Economy (not something I would have read generally). This is how many scientists, economists and experts work and nobody knows what they are talking about. When talking about art there is also a tendency to talk in big words and intimidate the audience. If you want to sell your art you need to learn to avoid this and engage your buyers.
A whole lot of good articles on this can be found at artbusiness.com. They have several articles on exactly this subject, for example “people need help buying art so help them”.
