Hugh MacLeod wrote a piece the other day in his blog entitled “Beware of turning hobbies into jobs“. His thesis is that everyone needs a hobby and that if you turn your hobby into a job… then you’ll need to find another hobby. This adds on to what he calls in another post the sex [...]
Archive for the ‘Art Business’ Category
On going professional
Posted in Art Business, Painting, Reflections on 27 January, 2008 | 1 Comment »
On making simple sound complex and complex sound simple
Posted in Art, Art Business, Marketing, Reflections on 29 October, 2007 | Leave a Comment »
I saw this blog post today where she highlights this humorous but serious article about obfuscation that appeared in The Journal of Political Economy (not something I would have read generally). This is how many scientists, economists and experts work and nobody knows what they are talking about. When talking about art there is also a tendency to [...]
De-commodification and the global microbrand
Posted in Art Business, Blogs I read, Marketing, Painting on 28 October, 2007 | Leave a Comment »
This is what most bloggers and other self-proclaimed web publicists are all about. These terms have been coined (here and here) by Hugh MacLeod in his blog gapingvoid.com, and the idea is to differentiate yourself (or your product) and become a brand, not a commodity.
That he says is why people write blogs and why people read [...]
How (not?) to fix your price point
Posted in Art Business, Marketing, Painting on 18 September, 2007 | 1 Comment »
Generally I have enjoyed reading articles on EmptyEasel (and I even include a link on my Blog Roll). However I just read this article and it seems to me rather strange advice.
Basically what he is saying is work out how much money you want people to pay you for your paintings and charge that, otherwise [...]
Art for the masses?
Posted in Art Business, Marketing, Painting, Sales & Business on 2 September, 2007 | Leave a Comment »
I just read a thought provoking article on EmptyEasel entitled “Why Sell Limited Edition Prints? Art Should be for Everyone!”. The article challenges the practice of making limited edition prints and says that prints should be unlimited and cheap so that everyone can enjoy art.
I certainly support the idea that there should be affordable art [...]