Something I saw on Seth Godin’s site today. Puremedia is a web design company with a one page web site. To tell the truth, they’re cheating because they have a link to their old site which has the full story and portfolio, but the idea is still there.
Can you make your statement clearly in one page? [...]
Archive for the ‘Marketing’ Category
One page web site
Posted in Blogs I read, Internet, Marketing on 24 July, 2008 | Leave a Comment »
Writing your about page 3 – the statement
Posted in Marketing, Painting on 12 June, 2008 | Leave a Comment »
This article is the third of a three part series on how to write your “About” page. The three articles may be found at:
Writing an “about” page 1
Writing your about page 2 – the bio
Writing your about page 3 – the statement
The dreaded statement. The thing everyone needs to have but hates to have to [...]
Writing your about page 2 – The bio
Posted in Marketing, Painting on 6 June, 2008 | Leave a Comment »
This article is the second of a three part series on how to write your “About” page. The three articles may be found at:
Writing an “about” page 1
Writing your about page 2 – the bio
Writing your about page 3 – the statement
To recap, your about page should contain three things:
Something about you (a.k.a. your “bio”)
Something [...]
Writing an “about” page 1
Posted in Marketing, Painting on 5 June, 2008 | Leave a Comment »
This article is first of a three part series on how to write your “About” page. The three articles may be found at:
Writing an “about” page 1
Writing your about page 2 – the bio
Writing your about page 3 – the statement
I just spent some time yesterday updating the about page on my site with new text [...]
Artists Blog Search
Posted in Artists, Internet, Marketing, Search engines on 31 March, 2008 | Leave a Comment »
I just got listed on the Artists Blog Search. This is a useful site which uses a Google custom search to search listed artist blogs. If your blog isn’t there then you can drop them an email and get yourself listed. Sure can’t do any harm.
Why bother having a resume?
Posted in Marketing, Reflections on 17 March, 2008 | Leave a Comment »
Seth Godin published a piece today with this name. His thesis is that if you are really as good as you reckon you are (the assumption is that you do) then there is no need to write a resume. The facts will speak for themselves. He suggests that instead of a resume you should have [...]
On making simple sound complex and complex sound simple
Posted in Art, Art Business, Marketing, Reflections on 29 October, 2007 | Leave a Comment »
I saw this blog post today where she highlights this humorous but serious article about obfuscation that appeared in The Journal of Political Economy (not something I would have read generally). This is how many scientists, economists and experts work and nobody knows what they are talking about. When talking about art there is also a tendency to [...]
De-commodification and the global microbrand
Posted in Art Business, Blogs I read, Marketing, Painting on 28 October, 2007 | Leave a Comment »
This is what most bloggers and other self-proclaimed web publicists are all about. These terms have been coined (here and here) by Hugh MacLeod in his blog gapingvoid.com, and the idea is to differentiate yourself (or your product) and become a brand, not a commodity.
That he says is why people write blogs and why people read [...]
How (not?) to fix your price point
Posted in Art Business, Marketing, Painting on 18 September, 2007 | 1 Comment »
Generally I have enjoyed reading articles on EmptyEasel (and I even include a link on my Blog Roll). However I just read this article and it seems to me rather strange advice.
Basically what he is saying is work out how much money you want people to pay you for your paintings and charge that, otherwise [...]
My Google rank is going up.. up.. up.. but..
Posted in Marketing, My Web Site, Search engines on 11 September, 2007 | 2 Comments »
Since I started my blog, I’m getting a lot of hits on my site from Google searches. The links in my blog page seem to have done wonders for my site’s rating and the blog itself doesn’t too bad either:
Some searches to do for fun:
definition of real art (blog comes out #1)
real art studio (blog [...]