The exhibition is now over and I can sum it up. Overall, the exhibition was a success even though I didn’t actually sell anything there.
The main positive point is that I got a lot of publicity. My flyers got seen by a lot of people, some of who came to see the show, others who just looked at the work online and others who cam up to me and said “are you the artist?”. Add to that the local news coverage I got in Beit Shemesh and the mention in the “what’s on” in the press in Jerusalem, that’s quite something.
In addition, I can chalk up the exhibition as an event both for my own ego and when talking to potential customers and galleries and in today’s market and in Jerusalem, it’s not so bad that I didn’t sell anything. Everyone is having a hard time selling.
So what next?
On Wednesday I brought all the pictures back from the gallery except for two (this and this) that Haim is keeping there. He has taken the opportunity to reorganize his walls and he has some nice stuff there now. I hung a couple of the framed pictures at home and another in the office and I will put the rest into storage.
I need to work now on widening my channels for showing my work and for sales. With most of my pictures back in my storage, the chance of selling anything has gone down a bit but I have some ideas already and more coming.
- I am currently working on an upgrade to my website including the integration of PayPal and online checkout. I am also going to do a review of item statuses to reflect that work can be on sale online (and dispatched by mail) in a gallery or by enquiry (larger, framed and more expensive pieces). I have already made changes in the search but there is more to come. You may remember that a couple of weeks ago I sold a piece from the web site so I decided to invest some effort here.
- I am thinking of going back to my idea of a large piece for a public place to get some work on permanent display (apart from the free publicity when it goes up).
- I am also thinking of finding a second gallery and not in Jerusalem – like Tel Aviv. This is quite a project for me as I know nothing about Tel Aviv and just getting there will involve investing large amounts of time.
- What I won’t be doing is disaplaying in any group shows in Beit Shemesh, unless somebody comes to me with a very good proposal for something considerably better than any of the shows that have been up till now.
So as you can see I have a few ideas to be working on. Readers, do you have any more?