Something I saw on Seth Godin’s site today. Puremedia is a web design company with a one page web site. To tell the truth, they’re cheating because they have a link to their old site which has the full story and portfolio, but the idea is still there.
Can you make your statement clearly in one page? If you are good, do you really need any more?
It’s a bit like the idea I wrote about a while back that if you are really good you don’t need to write a CV because your reputation will speak for you. Here is a bit different. I think that what they are doing is going for the teaser approach – “We are cool, so cool that anything we say about us would not be cool enough. Try us.”