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Archive for the ‘Sales & Business’ Category

News From Nofim

Just when I had written off any chance of selling anything, I made another sale yesterday.

Nofim is temporarily closing. His lease came to its end and with the market as it is, he has decided to pack up and spend some time considering his next move. Next move seems to be reopening in a better location but when that will be is not clear. At least he didn’t share his thoughts with me. The art market is really down especially in Jerusalem where it relies mainly on tourism.

Hayim had three of my pictures there. He returned me two and bought one at wholesale price for resale. So as far as I am concerned that’s a sale.

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The exhibition is now over and I can sum it up. Overall, the exhibition was a success even though I didn’t actually sell anything there.

The main positive point is that I got a lot of publicity. My flyers got seen by a lot of people, some of who came to see the show, others who just looked at the work online and others who cam up to me and said “are you the artist?”. Add to that the local news coverage I got in Beit Shemesh and the mention in the “what’s on” in the press in Jerusalem, that’s quite something.

In addition, I can chalk up the exhibition as an event both for my own ego and when talking to potential customers and galleries and in today’s market and in Jerusalem, it’s not so bad that I didn’t sell anything. Everyone is having a hard time selling.

So what next?

On Wednesday I brought all the pictures back from the gallery except for two (this and this) that Haim is keeping there. He has taken the opportunity to reorganize his walls and he has some nice stuff there now. I hung a couple of the framed pictures at home and another in the office and I will put the rest into storage.

I need to work now on widening my channels for showing my work and for sales. With most of my pictures back in my storage, the chance of selling anything has gone down a bit but I have some ideas already and more coming.

  • I am currently working on an upgrade to my website including the integration of PayPal and online checkout. I am also going to do a review of item statuses to reflect that work can be on sale online (and dispatched by mail) in a gallery or by enquiry (larger, framed and more expensive pieces). I have already made changes in the search but there is more to come. You may remember that a couple of weeks ago I sold a piece from the web site so I decided to invest some effort here.
  • I am thinking of going back to my idea of a large piece for a public place to get some work on permanent display (apart from the free publicity when it goes up).
  • I am also thinking of finding a second gallery and not in Jerusalem – like Tel Aviv. This is quite a project for me as I know nothing about Tel Aviv and just getting there will involve investing large amounts of time.
  • What I won’t be doing is disaplaying in any group shows in Beit Shemesh, unless somebody comes to me with a very good proposal for something considerably better than any of the shows that have been up till now.

So as you can see I have a few ideas to be working on. Readers, do you have any more?

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Being an incredibly organized person, everything is now ready for the opening of the exhibition next week. I just got some pictures back from framing yesterday evening and they look fantastic. Pictures look so much more impressive when thay are framed.

A quick plug for my framer. I use Alon in Ramat Beit Shemesh. I highly recommend him. He works from home and his phone number is 02-9997712.

However, even with all the praparations for the exhibition there are other things going on.

First of all I have started a new piece. I wanted to show the picture here but I left it on my USB memory stick at home. I downloaded the pictures from the camera, rushed to move them to the memory stick… and then left it plugged into the PC. The picture is of a grove of olive trees with sunlight coming through the branches leaving dappled shade on the ground. Hopefully I’ll get time to blog tomorrow and I’ll post the picture.

But that is not all. I made another sale – my first foreign buyer. A couple of weeks ago I got an enquiry from a woman in California and after receiving the payment via PayPal I sent it off this morning (see image of the package on the right). I sent it packed in layers of bubble wrap and cardboard, by international express mail which is a lot cheaper than courier companies. The piece she bought is Migdal David Nighttime 3 that appears above at the start of the post.

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I dropped in at Nofim this afternoon and I was honored to find my pictures hanging next to a Menashe Kadishman sheep. You can see my Walls of Jerusalem at the bottom and Gateway with Bouganvillea on the right.

I’m pleased to see they’re keeping good company.

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I just browsed back in my archive and discovered that back in August last year my first blog postings were a WIP of the Jerusalem Balcony picture.

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Exciting news – Jerusalem Balcony is sold!

To tell the truth there is a certain sadness in seeing good pictures departing but I remember reading way back on WetCanvas a poster who said that if you don’t sell you don’t ever move on from your older work and you can’t develop.

I think I have already beaten my sales target for this year… ahem. That means it’s time for a new target. So here it comes, <drum roll> the new target is a whopping 12 pictures – one a month. 

As far as I’m concerned making a sale comprises three factors;

  • Creating some work
  • Displaying the work
  • Luck (and usually some work by Hayim at Nofim)

I currently have an inventory of 25 pictures and my rate of production is about a picture a month, so this target will be hard but is not unattainable (especially with a lot of luck and Hayim’s hard work).

 

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I went to my dentist on Friday. Not a big deal. I have a pain that I thought was a new cavity. One X-ray some poking around later, it turns out that the more liable explanation is gum inflamation. Thew – I got off lightly.

Anyway, when I got there I lay down in the chair and what do I see? I see the picture I have shown here on the right. My dentist is a patron of the arts and a good customer of mine and he has hung this painting in the surgery right opposite the dentist’s chair. I suppose the peaceful Jerusalem atmosphere of the picture will calm even the most agitated patient.

Apparently they get a lot of people asking about the picture and complimenting it, so I left a stack of business cards with the receptionist.

He also has other original work on display at the surgery including a great mosaic covered aardvark that looked like sculptures by Niki de Saint Phalle at the Jerusalem zoo, only smaller. I forgot to ask him who did it.

So here’s a free advertisement for him in return. Dr Howard Metz, dentist in Beit Shemesh. Highly recommended – and also good for a discussion about art movements, exhibitions and some beautiful original art on show.

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